An Indian clothing brand has signed as its newest spokeswoman Laxmi, the Indian woman who survived an acid attack with severe scarring on her face and has since become a national symbol of survival in the country.
Viva N Diva said it hoped to sign other acid attack victims, too, in the hopes of changing what it means to be a survivor. The fashion company said they hoped the campaign would allow survivors’ beauty to be seen.
Laxmi was attacked at the age of 16 by a man she turned down romantically, and became an outspoken critic of the country’s acid attack problem, asking the government to limit acid sales. She now works as a TV anchor as well. “Such initiatives change mindset,” Laxmi told the Hindustan Times. “I am sure this initiative will also bring about a positive change.”